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ICOMEX Mexico Joins IBTM Portfolio

Following the acquisition of Grupo Fidalex by Reed Exhibitions, ICOMEX, a leading MICE event in Mexico, is set to become the first trade show in Latin America for the IBTM portfolio. Grupo Fidalex has brought15 exhibition brands, one of which is ICOMEX, to form Reed Exhibitions Mexico.

The announcement of this addition was made by Sallie Coventry, Portfolio Director for IBTM Events Portfolio, at the event in Mexico City this past week.

ICOMEX 2014 hosts more than 140 exhibitors of which 70 percent come from Mexico, 25 percent from the wider Latin American region and 5 percent from overseas. Of the expected 9,000 attendees, the majority will come from Mexico with a select domestic, regional and international Hosted Buyer program.

The event also includes an education and conference program poised to attract the various segments of the domestic MICE industry. The co-located Event Production Forum additionally provides local meeting planners with products and services used in the design and construction of their events.

“Mexico has a very strong domestic and inter-regional MICE market that has been growing in importance. It is the 11th largest global economy in the region, 2nd behind Brazil and is also the 5th largest emerging market,” Coventry said in a statement. “Through the acquisition of ICOMEX, our objective is to consolidate the event’s profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation…This will give the event an international presence in the meetings industry and provide new opportunities to the portfolio’s global database of buyers who are looking to place or do business with the region.”

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Alexandre Hourdequin is the founder of the international entertainment agency Talents & Productions. Considered to be the expert of the event entertainment worldwide.